With the family favourite franchise finally hopping onto the big screen, Sony Pictures Entertainment has teamed up with Industry Trust’s Moments Worth Paying For campaign to combat film piracy with an exclusive trailer for PETER RABBIT™.
The exclusive trailer features never-before-seen footage from the film and focuses on the funny moments, heart-warming friendships and mischievous adventures that create a wholesome experience for the whole family to enjoy whilst visiting the cinema.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine,FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
In PETER RABBIT™, the mischievous and adventurous hero who has captivated generations of readers now takes on the starring role of his own contemporary comedy. In the film, Peter’s feud with Mr. Thomas McGregor escalates to greater heights than ever before as their fight to gain control of McGregor’s coveted vegetable garden and the affections of the warm-hearted animal lover who lives next door extends to the Lake District and London.