Family favourite characters Winnie the Pooh, Tigger, Eeyore, Piglet, Owl, Rabbit and Kanga come to life, as Disney’s “Christopher Robin” bounces onto the screen this summer. Disney have teamed up with the Industry Trust to create an exclusive trailer for the live action adventure as part of the Moments Worth Paying For campaign, to combat film piracy.
The trailer features brand new, never seen before footage made especially for the campaign, where Pooh stars in a behind the scenes interview telling fans that he too enjoys watching films on the big screen, with the key message that bringing the whole family together for a trip to the cinema, are always moments worth paying for.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.