Nespresso has awarded three filmmakers from New Zealand, India and Mexico, the top prizes in the fourth edition of the Nespresso Talents contest. Leveraging their creativity, entrants were required to submit a short film in a unique 9:16 vertical format under the highly topical theme of “We Are What We Eat”. 371 entries were sent from 46 countries showing the strong interest for this year’s theme. From the importance of sustainable farming to protecting our food heritage and culture, the entries all cast a light on how food is clearly a common passion around the world.
INTL SELECTION
- First selected movie:
- “Subak” by Joshua Morrice – New Zealand
- The two runners-up:
- “Ruffo” by Marco Aurelio Celis – Mexico
- “Seed Mother” by Achyutanan Dwivedi – India
UK SELECTION
- First selected movie:
- “Better Together” by Aaron Wheeler
- The two runners-up:
- “Food for Thought” by Andrew Coleman
- “Olive Oil” by Zeta Spyraki
View all of the films at Nespresso.com/talents
Each winner will not only receive funds for their film career but also an exclusive trip to the world-renowned 2019 Cannes Film Festival, where the selected videos will be formally announced and celebrated on May 17th, 2019. The three authors of the selected videos will receive mentoring sessions in Cannes with Semaine de la Critique.
The theme for this year’s contest “We Are What We Eat” was chosen as Nespresso is very linked to the world of gastronomy. Our products are available in over 750 Michelin-starred restaurants and we work directly with hundreds of chefs to help them understand the importance of coffee in their offering and how to integrate this in their menus and dishes. Nespresso also shares something essential with the world of gastronomy: the effort to source high quality, sustainable ingredients. This is why Nespresso created the AAA Sustainable Quality™ Program to source our coffee and support coffee farmers across the world.
The Nespresso Talents platform aims to inspire filmmakers to create positive change in the world and to celebrate filmmaking talent globally. The contest brief also taps into cultural trends by offering a new storytelling perspective using the vertical format – a way of viewing videos that has already grown 600% in the last five years.
Alfonso Gonzalez, Nespresso Chief Customer Officer explains: “Nespresso seeks out people who think differently, who are prepared to go further, push boundaries and demonstrate creativity in what they do. For this reason, we are proud to support film events, with a focus on young talent and innovation in film.” To build on the brand’s on-going support of cinematography, this year, Nespresso is honoured to be the of Official Coffee prestigious film Festivals in the world, including Cannes, BAFTA, TriBeCa, Rencontres du 7ème Art Lausanne, Karlovy Vary, Morelia, Berlinale, Vienna, San Sebastian, Cluj and Zurich.
The Nespresso brand has supported cinema and dynamic storytelling for over 10 years, being an Official Partner of the Cannes Film Festival since 2007. This year, Nespresso will be awarding the “Grand Prix Nespresso” for the eighth year running to the director of the best debut film in La Semaine de la Critique.
