With the eagerly anticipated January 2018 release of the brand new adventure from Disney·Pixar, the Industry Trust are continuing their Moments Worth Paying For campaign to combat film piracy with an exclusive trailer for Coco.
With behind the scenes footage of the Pixar Studios animators at work, the exclusive trailer focuses on the hilarious and deeply emotive scenes that make us laugh, cry or jump for joy – unforgettable movie moments that must be seen in the very best quality on the big screen.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
The movie, which has already touched the hearts of millions of families to become the biggest film of all time in Mexico as well as winning over critics worldwide, follows the story of Miguel, a young boy who, despite his family’s baffling generations-old ban on music, dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz. Desperate to prove his talent, Miguel and his faithful sidekick Dante find themselves in the stunning and colourful Land of the Dead following a mysterious chain of events. Along the way, he meets charming trickster Héctor and together they set off on an extraordinary journey to unlock the real story behind Miguel’s family history. The film features the voices of Anthony Gonzalez, Benjamin Bratt and Gael Garcia Bernal.