WILL 2026’s FOOTBALL SUMMER SEND YOUR SEX LIFE BALLS UP?
Photo Credit: Ben Rothstein / Prime Video
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They call football the beautiful game, but a new global survey has revealed British men and women would rather score in the bedroom than see their team win on the pitch.
With 2026’s biggest football event kicking off in just two months’ time and new movie Balls Up launching on Prime Video on April 15, international data collection agency Potentia Insight has surveyed over 1,400 sports and film fans around the globe to find out how they think the tournament might impact people’s sex lives.
Game On:
When the beautiful game brings two hearts together in a packed pub, British men break the ice with elaborate football puns and playful teasing—49% rely on flirty banter to break the ice. Some hopefuls take a direct approach worthy of a striker going for goal: a confident 27% skip the warm-up entirely and go straight for the mobile number, proving that sometimes the best chat-up line is simply asking to stay connected after the final whistle.
Winning Ups Your Odds
In the UK, both men and women strongly agree their team winning a game ups the chances of striking it lucky between the sheets – 87% of men and 60% of women find their partners more attractive when they are celebrating a win, and 61% of all those asked are very confident it increases their odds of a post-game de-briefing.
Home Games vs. Away Games
In a fascinating parallel to home and away fixtures, the bedroom becomes its own stadium with distinct advantages depending on the venue. A striking 54% of male fans in the UK report that their performance peaks when their team secures a home victory—perhaps drawing confidence from familiar surroundings and the comfort of their own pitch. Interestingly, 50% of female supporters also agree that passion reaches its highest levels following these wins as the thrill of triumph on home soil seemingly creates its own electric atmosphere.
What Would You Give Up?
When it comes to the ultimate match between passion on the pitch and passion in the bedroom, British fans have made their priorities crystal clear—and the beautiful game comes in second. An overwhelming 74% of men and 60% of women declared they would rather see their team lose the championship than sacrifice sex for an entire sporting season, proving that some trophies simply can’t compete with intimate connection.
Potentia Insight conducted the poll to mark the launch of Balls Up movie, launching globally on Prime Video on April 15.
KEY UK SURVEY FINDINGS (Survey conducted by Potentia Insight with 1,403 international participants):
- 61% men / 60% women think their team winning increases their chances of getting lucky with their significant other
- 62% of men / 60% women would rather have sex than watch an important game on TV
- 87% of men / 60% of women find their partner more attractive when they celebrate a football win
- 54% of men / 50% women say they have better sex when their team plays at home
- 74% of men / 60% of women would rather lose a championship than give up sex for an entire season
- 81% of men / 60% of women would choose great sex once a night rather than mediocre sex multiple times in one night
- If they spot someone attractive whilst watching a game 49% of men would try to win them over with friendly banter, while 27% will ask for their number
- In the same scenario, women will either ask for their number (30%) or leave them alone to stay with their mates (60%)
- If their sex life had a chant, 57% of men / 60% women say theirs would be “encouraging”, while 19% of men and only 10% of women would want “wildly over-confident”
In this raunchy, over-the-top comedy, marketing executives Brad and Elijah go “balls out” and pitch a bold full‑coverage condom sponsorship with the World Cup. After their drunken celebration in Brazil sparks a global scandal, they must outrun furious fans, criminals, and power-hungry officials to salvage their careers and make it home alive.
