“Get up and Grow” is the sixth instalment in the “Take Care with Peanuts” initiative, a multi-year campaign aimed at inspiring and educating audiences worldwide. With the help of “Snoopy,” “Woodstock” and “Lucy,” this short video teaches us all about the benefits of growing your own vegetables, subtly touching on topics such as pollution, healthy eating and the environmental impact of overcultivation. Each month focuses on one of three vital messages—Take Care of Yourself (focused on physical and mental wellness), Take Care of Each Other (community and philanthropy) and Take Care of the Earth (nature and sustainability)—inspiring a major worldwide philanthropic endeavour, social messaging and educational activities. Children and communities are at the heart of each activation.
Lucy teaches Snoopy and the gang about the benefits of growing your own vegetables.