On 21st November 2019, The Industry Trust for IP Awareness and Universal Pictures International launched an exclusive bespoke Cats trailer featuring the star-studded cast of James Corden, Jason Derulo, Idris Elba, Jennifer Hudson and Taylor Swift. This is the first bespoke trailer The Industry Trust has launched for a musical movie, with stars highlighting what makes cinema worth paying for.
The bespoke trailer features a fresh look at the highly anticipated movie allowing the audience as Idris Elba explains to “step into a world that is completely designed to entertain you.” The epic dancing, spectacular scale of the film’s production and awe-inspiring visuals are something to be truly experienced in the cinema.
Over the course of a single night, a tribe of cats called the Jellicles make what is known as “the Jellicle choice” and decide which cat will ascend to the Heaviside Layer and come back to a new life.