Paramount Pictures announced that Smile has exceeded $100 million in worldwide box office gross. In just under two weeks of release, the film, which opened to #1 domestically in its first weekend of theatrical release, has grossed over $55.5M in domestic box office and $46.8M in international box office for a cumulative worldwide total of $102.3M to-date. Smile marks Paramount Pictures’ sixth #1 movie of 2022.
Internationally, 15 Markets opened at #1 and rose to 24 markets in the second weekend where the movie went up an incredible 32%. Top markets include: United Kingdom $5.9M, Mexico $4.6M, Germany $4.0M, France $3.6M, Australia $2.5M, Spain $2.4M, and Brazil $1.7M.
“The moment we saw this film we knew it had immense cinematic potential, and we’re beyond thrilled and proud to see that audiences around the world agree wholeheartedly and are turning out in record numbers,” said Brian Robbins, CEO and President of Paramount Pictures. “Thank you to our director, Parker Finn, our creative partners and our production team for delivering a fantastically terrifying movie; and thank you to our global marketing and distributions teams for hitting it out of the park once again.”
The #1 opening and subsequent success of Smile has been underpinned by an innovative and robust marketing campaign, including a grassroots stunt that went viral, in which grotesquely “smiling” actors were placed in high visibility locations appearing on camera during TV broadcasts such as in the stands behind home plate at baseball games, in the stands of NFL games and among the audience during morning shows. The stunt generated press coverage, significant social conversation and over 35M+ video views on social media. Other marketing highlights included AR lenses in partnership with Instagram and Snapchat allowing users to spread creepy smiles on their socials at an alarming rate of 5X the rate vs. other entertainment properties; On the popular site Giphy, custom Gifs were viewed over 400M times and Smile became the first brand integration on the AI Model site Craiyon; and a world premiere as the opening night film for Fantastic Fest in Austin—the largest genre film festival in the U.S.
After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter starts experiencing frightening occurrences that she can’t explain. As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.
