One Man and His Shoes
In cinemas
October 23, 2020
Buy it from
October 26, 2020
Director
Starring
strong language, brief bloody images
ONE MAN AND HIS SHOES tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural, and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business. But it is also a story with a dark side — manufacturer Nike's high price tag and genius marketing strategy have fuelled a demand so high that since 1989, young people have killed and been killed for a pair. Nike has turned a blind eye. This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.
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