NATIONAL GEOGRAPHIC, in partnership with US based company focus@will, has unveiled a new focus music channel inspired by physicist Albert Einstein, designed by neuroscientists to help us concentrate and minimise distractions, as research reveals we are less focused than ever.
‘Einstein’s Genius’ is a new hybrid music genre that combines elements of specially recorded baroque string quartet arrangements with electronic dance music and synth sequences, and experts claim it represents the perfect formula to aid focus and cognitive mood. It has been composed to coincide with Ron Howard’s new ten-part drama Genius, starring Academy Award winner Geoffrey Rush as Albert Einstein, which premieres on National Geographic on April 23rd.
The focus@will ‘Einstein’s Genius’ channel launches with over five hours of new exclusive music, and debuts on the back of a survey revealing a national attention deficit, as more than half of the nation (62 percent) struggle to concentrate or focus on a task.
Of the 1,000 surveyed, 41 percent said family and friends get angry at their lack of focus, whilst a quarter (24 percent) said they have got into trouble at work for not concentrating, with the main causes of distraction including Facebook, email alerts and receiving and answering text messages.
The music has been directly inspired by Albert Einstein, who attributed much of his success to listening to Bach and playing his own violin ‘Lina’, which he cited as his most important brainstorming device. The physicist, who lived in an era with far fewer distractions, even claimed his most famous work, the theory of relativity, was a ‘musical theory’.