The High Rise has had a great campaign so far. Then the poster has come out and it’s let me down massively. The teaser posters were a magnificent piece of minimalism but you wanted more. Now with the full poster, I wanted less.
At least it’s kept a couple of nods towards the teaser posters. See if you can spot them.
The teaser posters are in the gallery below. Do you agree they they should have just kept them or gone the full hog with the poster?
Ever wanted something more..? Join us at the High-Rise.
1975. Two miles west of London, Dr. Robert Laing moves into his new apartment seeking soulless anonymity, only to find that the building’s residents have no intention of leaving him alone. Resigned to the complex social dynamics unfolding around him, Laing bites the bullet and becomes neighbourly. As he struggles to establish his position, Laing’s good manners and sanity disintegrate along with the building. The lights go out and the lifts fail but the party goes on. People are the problem. Booze is the currency. Sex is the panacea. Only much later, as he sits on his balcony eating the architect’s dog, does Dr. Robert Laing finally feel at home…..